Hi! I’m Phoebe.
I have worked in the marketing and advertising industry for nearly six years. I have been able to work on a variety of marketing projects and campaigns that have taught me new things while sharpening my existing skills as both a marketer and a writer.
I am passionate about helping businesses establish a strong, cohesive presence that creates brand loyalty and stands out from a competitive market.
Through the writing samples on my portfolio website, my goal is to introduce myself as a savvy strategic marketer and experienced ad copywriter.
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Portfolio Pages with Writing Samples
My Favorite Samples
Click the white buttons to see spotlighted samples of my writing work.
Favorite #1: “ePlayslip” Campaign, 2022-2023
Why its my favorite: This was one of the first campaigns I worked on at my last agency. And I was excited that my concept, “Be A Pre-Winner” had been chosen out of the 4 different concepts our creative team presented.
Favorite #2: eBook: “Become Well Meta-Versed”, 2023
Why its my favorite: I love creating content marketing assets, so I researched and wrote a 32-page eBook all about the Metaverse. At the height of its buzz, I wanted to learn all about it and see if there were possible advertising opportunities.
Favorite #3: Tire Management Campaign, 2023-2024
Why its my favorite: Goodyear Commercial’s Tire Management program needed a branding update to create better awareness with our target audience. I helped develop cohesive messaging that would be used across all Tire Management assets helping Goodyear’s products and services stand out from the competition.