Community Outreach Ambassador, Lazy Dog Restaurant & Bar

• Conduct in-person outreach to local businesses and organizations to promote Lazy Dog's offering

• Dispatch email outreach to help plan and coordinate possible opportunities for Lazy Dog through local events

• Work with local businesses and nearby muncipalities to promote events, fundraisers, and sponsorships

• Work tabling events to help expose the local community to the restaurant

Marketing & Social Media Coordinator, Keeping Familes Covered , Non-Profit Hygienic Product (Diaper) Bank

• Wrote original copy for a variety of formats including emails, social media, and marketing collateral

• Designed social and marketing collateral for program participants, donors, partners and funders

• Maintained brand standards across all content to ensure deliverables align with brand guidelines

• Managed content calendar and social channel engagement and maintain frequent posting

• Tracked content performance and engagement using analytic tools, then present findings

• Developed content strategies and event strategy for funding with Dir. of Development

• Collaborated with Operations Department to creating marketing collateral for program audiences

Content Writer, AfterMath, Ad Agency

• Wrote and copyedited on a variety of ad formats including emails, social media and websites

• Coordinated content planning and execution for internal agency needs

• Engaged with agency’s audience via social media channels while responding to messages

• Tracked content performance using analytics tools and making adjustments as needed

• Researched topics, competitors and target audiences across industries for client brand needs

• Assisted in developing content strategies to meet our clients’ marketing goals

• Conducted content audits and implemented strategy or content changes based on findings

• Collaborated with designers and other agency departments to produce multimedia content

• Responsible for contributing ideas during brainstorming sessions with the entire creative team

Marketing Copywriter, Inbound Ignited, Marketing Agency

• Researched, wrote and optimized client and internal blogs to SEO specifications

• Redesigned content for agency’s website and followed the Growth-Driven Design framework 

• Wrote social media posts for clients’ brands in addition to internal agency’s platforms

• Arranged client meetings to strategize, collaborate and update on projects as needed 

• Earned Hubspot certifications in Inbound Marketing, Hubspot CMS, Content Marketing and more

Media & Marketing Assistant, Zimmer Communications

Zimmer Radio Group, Fuze32 (in-house ad agency) and Inside Columbia (local magazine are proprietary businesses of Zimmer Communications in Columbia, MO.

Media Assistant, Zimmer Radio Group

• Processed new radio order forms while stewarding national and regional campaign spots

• Scheduled traffic orders for regional and national agencies with 50+ clients per month

• Managed 40+ political election ad campaigns and 15 station profiles per FCC regulations

Marketing Assistant, Fuze32

• Conducted market research to identify effective media placements in clients’ outside markets

• Collaborated with creative services to develop strong radio ad placements in outside markets

• Communicated with multiple media agencies to implement advertising in clients’ outside markets

• Researched and wrote SEO-driven blogs and whitepapers for several client’s websites

Contributing Writer, Inside Columbia Magazine

• Interviewed with local businesses and individuals maintaining relationships in the community

• Authored original articles for upcoming issues after interviews before publishing deadlines

• Edited various pieces for the magazine and the corresponding web pages for the blogs

Freelance Writer, Remote

• Wrote blog content for different industries with clients in law, hospitality and B2B printing services

• Edited brand content on social platforms and websites to keep tone and voice consistent

• Proofread emails, press releases, documents and other new or current media as needed